404 Page Ideas and Guide
It’s a small but mighty part of your online presence. Be sure to not overlook this on your website.
I wrote my first post on why You Need an On-Brand 404 Page a couple of years ago. This new post is more of a direct, quick, and easy showcase of examples of stylish, creative, and on-brand pages. Read the earlier post to get a little more on the strategy.
What prompted me to write an updated post is when I landed on the 404 page of the outrageously talented designer, Amanda Lindroth. Her 404 Page is
on-brand
creative
has a CTA
easy to get back to the home page
Amanda Lindroth, Designer
(and cutest shop ever in Charleston)
On each of the examples below, you can click on the title or the image to go directly to their 404 page.
Remember, it’s not just something cute, but something strategic.
AHD&Co, Interior Designer
(she loves dogs and so do her clients)
Zero George Hotel, Charleston, SC
(note the text on the CTA button - so cute!)
Marie Kondo
(if you know, you know - she wrote, The Magic of Tidying Up)
My Personal Retreat
(yes, this is my company, but I still think it’s cute)
Having an on-brand, smart 404 Page is especially strategic for small businesses. If you are still trying to establish that Know, Like, and Trust factor, this is a great way to show your brand personality and make an online connection.
