Interior designers and creatives need brand consistency throughout every touchpoint of their businesses.

Does an email newsletter seem like too much work? You don’t think anyone cares or will read them? See why it is what of the smartest thing interior designers and other service-based small businesses should do in 2024.

Understanding your brand from the inside out is what will give you a leg up on marketing, customer loyalty, and growth.

Group dynamics also affect our customers and guests. Be aware of how contagious these emotions can be and make them work for you, not against you!

Ahhhh. We have perfect our feeds, created our top nine and always find the natural light. But what is a pretty picture if your guests aren't the most important part of the party? The same can be said for you business' social media posts.

What part of the wedding market should your boutique hotel try and capture?

Are you giving your customers too many choices and losing sales or providing a more stressful customer experience?

The little things that make such a difference in the guest experience - make it special and on-brand and of value to your guests . . .

Follow these ten steps to make sure your small hotel’s website experience is as strong as the on-property experience (and book more rooms).

You have the best hotel, but don’t forget to ask why

When did smiling go from a must-have to a maybe?

Create promotions and packages all year, but make sure they are on-brand and meet the three values.

Want to start addressing customer experience in a quick and simple way?

It is through touchpoints and their moments that your customer’s story is written. This is where your brand is brought to life

If I get one more hotel promotional email telling me about their February 14th special room rate that includes chocolate covered strawberries and champagne, I am going to just sink into despair.

Is your 404 Page branded? Turn a not-so-great moment into one that strengthens your brand and your customer relationship.

Since “customer experience” has finally become all the buzz with marketing types, should that be where you focus is?

Everyone does events - make yours stand out to your clients and inspire them to talk about their experience and you.

Creative problem solving - coming up with new ways of doing things is not just for the “creatives in the crowd.”

Don't let your customers’ online experiences be better than the face-to-face experiences.