Parties Are More Than Pretty Posts
Your events need to bring your brand to life and connect the dots in your customers’ heads.
Images from Pinterest
Ahhhh. We have perfect our feeds, created our top nine, and always find the natural light. But what is a pretty picture if your guests aren't the most important part of the party? The same can be said for your business' social media posts.
A couple of years ago I spoke at the Southeastern Designer Showhouse about this topic. It’s now 2023 and I’ve updated this a bit to reflect current trends. The good news? When it comes to event strategy, you don’t need to rely on trends - rely on what works.
Here are some of the highlights and takeaways.
“Create your next personal or company event so that it connects all the dots, showcases your style, and gives your guests something to talk about - and not just on social media.”
| As business owners or hosts, we have a responsibility to our guests and our customers.
| Time is the most valuable thing that anyone can give us. What are we giving them in return?
| EVERYTHING you do is marketing, from the way you answer the phone to the chairs in your waiting area or lobby. Every single touchpoint is marketing.
| You bring your brand to life through touchpoints and customer experiences. Want help finding your touchpoints? Click below to download a free guide.
| Connecting your brand dots is one of the stepping stones to earning customer trust.
| Selling is empathy. It is understanding your customer’s wants and needs. Their emotions and their values.
| Emotion leads to action. How do you want them to feel?
| Facts Tell. Emotion Sells.
| Reverse-engineer the event. Ask yourself, what do you want them to say and do when it is over?
| Just like you can't really have a party without guests, you can't have a business without customers. Honor your responsibility to them.
Always remember to ask yourself these three things when planning your event (or creating any customer experience)
How should they feel? (see chart below for ideas)
What do you want them to say and do?
Have you connected the dots?
And there you have it. Yes, we love a pretty party, a pretty website, a pretty brand. But make sure that it is not only on-brand, but also makes an emotional connection.
