Ways to Improve the Customer Experience
The client experience is so important - my mother taught me how to focus on the experience with grace, style, and care.
Why Handwritten Notes are Brilliant for Business
Writing notes to your clients may turn out to be a wonderful experience - and not just for them.
Chocolates, Prosecco and Rose Petal Turndowns
If I get one more hotel promotional email telling me about their February 14th special room rate that includes chocolate covered strawberries and champagne, I am going to just sink into despair.
Giving Your Vacation Rental or Small Hotel a Sense of Place
Guests stay in small properties and places like Airbnb for a reason: they want something local . . . special . . . sometimes inspiring. Help give them more than they imagined with some simple and inexpensive tips.
Healthy Savory Muffins for the Holidays
These delicious, gluten-free, dairy-free muffins go from workday staple to holiday entertaining to hostess gift. . . . .
Let your 404-Page Not Found be a Marketing Win
Is your 404 Page branded? Turn a not-so-great moment into one that strengthens your brand and your customer relationship.
Is Customer Experience the new Marketing?
Since “customer experience” has finally become all the buzz with marketing types, should that be where you focus is?
Company Events: Make Them Completely On-Brand
Everyone does events - make yours stand out to your clients and inspire them to talk about their experience and you.
Fifty - No (too many!), FIVE Ways to be More Creative
Creative problem solving - coming up with new ways of doing things is not just for the “creatives in the crowd.”
What Staging and Selling a House Can Teach You About Customer Experience
Can we really affect the way our customers and guests fell? And does it really make a difference?
Does Your Social Media Personality Match Your In-Person Personality?
Don't let your customers’ online experiences be better than the face-to-face experiences.
3 Ways Thoughtfulness Can Improve the Customer Experience
Look at the customer experience through the lens of thoughtfullness, and delight your clients.
Women & Wisdom Party
One of my favorite parties from years ago could be brought back any time you want to gather your girlfriends.
Using a Vision Board to Understand Your Customers - Part II
How can a vision board help define and direct your branding and marketing?
Handwritten Notes For Business
During the holiday break, spend a few minutes to thank your employees. It will be one of the best gifts they receive all year.
Favorite Fall Party - Girlfriends and Gratitude
During this month of gratitude, I thought I would share a fall party that I threw several years ago, but is perfect for fall entertaining. I threw a luncheon to thank . . .
How Music Affects Your Customers
In the quest to create better customer experiences, we should always be thinking about the emotional connections we are making. Music affects the way your customers and guests feel......
How to Create a Spring Brunch
It's almost Memorial Day and you still have time to plan a brunch. Ask these five questions before you start planning.....